Priced between $60 and $199, the tests allow for discreet and reliable testing with results processed through a certified lab, and the unique benefit of providing access to a post-test tele-consult with a physician to discuss results. ![]() “People are taking greater ownership of their health, and home diagnostic testing is an increasingly important way for them to do that.”Īs a healthcare leader, Walgreens is striving to make it easier for its customers to manage their health by introducing 11 new Walgreens brand at-home diagnostic lab tests across categories of sexual health, allergies and wellness. “The pandemic accelerated a reliance on self-care,” says Marty Esarte, vice president, owned brands at Walgreens. As consumers can test more often for more issues, they’re able to receive faster diagnoses, make informed choices and better manage their overall health.ĭiagnostic tests also provide benefits to clinicians and healthcare providers, who can more easily screen patients and identify potential health issues earlier, then work with patients to develop proper treatment plans. The Nielsen study also indicates the use of at-home diagnostics is already contributing to the evolution of healthcare. ![]() According to a recent study by NielsenIQ, 48% of global consumers regularly make proactive health and wellness choices, and are driving growth in the over-the-counter home diagnostics market. ![]() The pandemic, and the fast, easy diagnostic testing that has become commonplace as a result, has transformed how we care for ourselves, as people are taking greater control of their personal health and wellbeing. Remember how empowered you felt when the first at-home COVID tests became available? How you were finally able to control your healthcare again by quickly knowing whether those symptoms you were feeling were COVID or not, in the privacy of your own home?
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